OLAF – Male Grooming — exquisite grooming products for gentlemen
—OLAF needed to be conveyed in a typographic manner.
With the name harking back to its founders viking roots the typeface glyphs had to mirror this too. It's positioning on the products and packaging would also dismiss the status quo of similar products and set a precedent for the evolving brands direction.
The logo was developed using distinctive glyph charters and a sans serif type creating a distinctive look. Meaning they could be used together or singular and still maintain the brands identity.